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The Playboy Foundation sponsored a major sex survey, the results of which were published in Playboy magazine and then in greater detail in Morton Hunt's Sexual Behavior in the 1970s (1974). An attempt was made to gather data comparable in some respects to the Kinsey data in order to assess possible changes since the early 1950s. A national market survey research company, the Research Guild, was hired to collect the data. Respondents throughout the country (their names were chosen at random from telephone directories) were asked to participate anonymously in small group discussions of changing sexual behaviors in America, and approximately 20% (N=2026) of those originally contacted agreed to do so. After these discussions, the participants were then asked to fill out a questionnaire; and all 2,026 respondents complied with this request. The questionnaire was very long (over 1,000 items) and covered a variety of demographic and other nonsexual areas. Two hundred of the 2,026 individuals also received interviews similar to those administered by Kinsey and his associates.
Unlike the Psychology Today sample, Hunt's respondents were similar to the population at large in many demographic variables including age, race, marital status, education, and socioeconomic status. However, the use of telephone directories to obtain the sample does limit the possible sample in some ways, and it must be remembered that 80% of those originally contacted refused to participate. On the other hand, an analysis of the nonsexual parts of the questionnaire indicated that the Hunt sample was very similar to the population as a whole, lending some additional validity to his data. All in all, the Hunt survey is probably reasonably representative and has been used in comparison with Kinsey's data to evaluate trends or changes in sexual behaviors since the late forties.
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Men's Health-Erectile Dysfunction
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